Available Answers

1. 1.

   MULTIPLE CHOICE QUESTIONS.

   1. Under which function of marketing, marketer gives special name to the product of his own company?
      1. Packaging
      2. Branding
      3. Warehousing
      4. Labelling
   2. Which type of advertising focuses on a particular product or brand or service of an enterprise?
      1. Product advertisement
      2. Institutional advertisement
      3. Revenue advertisement
      4. None of these
   3. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
      1. Label
      2. Co-brand
      3. Brand
      4. Product
   4. Free samples is given to consumers in case of:
      1. Personal selling
      2. Sales promotion
      3. Advertising
      4. Publicity
   5. The marketing outcomes of a product is known as ________________.
      1. Profit
      2. Brand loyalty
      3. Branding
      4. Brand equity
   6. Which one of the following is not a sales promotion tool:
      1. Advertisement
      2. Discount
      3. Dealer contest
      4. Consumer contest
   7. Advertisement promotes ________________.
      1. Purchases
      2. Production
      3. Sales
      4. Price
   8. All companies strive to build ________________ strength.
      1. Brand
      2. Image
      3. Customer
      4. Employee
   9. Which of the following is not an advantage of branding?
      1. It helps consumer to identify and recognise the product.
      2. it differentiates the product from the rival products.
      3. It ensures standards of quality and design to consumers.
      4. It is not the basis of advertising and other techniques of mass selling.
   10. Which of the following techniques of sales promotion can be used at the time of important festivals or other occasions?
       1. Merchandise aids
       2. Free offer
       3. Distribution of free samples
       4. Clearance sale
   11. Which of these best describes the objective of sales promotion?
       1. To generate a short-term sales increase
       2. To allow consumers permanent discounted pricing
       3. To reduce the amount of inventory on hand
       4. To encourage consumers to choose one retailer as a preferred distributor
   12. Money spent on advertisement is sheer wastage because:
       1. It does not add to the utility of products and services.
       2. Most of the advertisements are either ignored or escape the attention of consumers.
       3. Either (A) or (B)
       4. Both (A) and (B)
   13. "To enhance the goodwill of the firm by promising better quality at fair prices" ________________.
       1. Is the objective of advertising
       2. Is the importance of advertising
       3. Is the disadvantage of advertising
       4. It is the effect of advertising
   14. Advertising is ________________ than personal selling.
       1. Less flexible
       2. More flexible
       3. Very rigid
       4. All of these
   15. Which of the following is/are the criticism(s) of advertising?
       1. Unproductive
       2. Demand shift
       3. Monopoly creation
       4. All of these
   16. Publicity is ________________ communication.
       1. Formal
       2. Informal
       3. Direct
       4. Indirect
   17. The word 'advertising' means turning of ________________ to something.
       1. Desire
       2. Attraction
       3. Attention
       4. Interest
   18. Any paid form of non-personal communication about an organisation, good, service or idea by an identified sponsor is called
       1. Publicity
       2. Public relation
       3. Advertising
       4. Promotion
   19. Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with
       1. Promotion
       2. Price
       3. Product
       4. Place
   20. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with
       1. Pricing
       2. Distribution
       3. Product development
       4. Promotion
   21. Which one of the following is not a sales promotion tool?
       1. Advertisement
       2. Discount
       3. Dealer contest
       4. Consumer contest
   22. Which of the following is not concerned with price?
       1. Advertising
       2. Discount
       3. List price
       4. Margins
   23. "It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
       1. Marketing
       2. Sales
       3. Sales promotion
       4. Social marketing
   24. All of the following are benefits of advertisements to customers except ________________.
       1. Employment generation
       2. Convenience
       3. Better quality
       4. Lower price
   25. Which of the following is the sales promotion tool?
       1. Discount
       2. Fest
       3. High price
       4. Repeating same product
   26. "Sales promotion activities help to create interest in new products and ________________.
       1. Stimulates demand
       2. Satisfies customers
       3. Time horizon
       4. Emphasis
   27. ________________ is a wide term which includes advertising, sales and personal selling.
       1. Distribution
       2. Warehousing
       3. Promotion
       4. Transportation
   28. Promotion to marketing means ________________.
       1. Passing an examination
       2. Elevation from one grade to another
       3. Selling the products through various means
       4. Selling the products in specific area
   29. A brand is a ________________.
       1. Name
       2. Term
       3. Sign
       4. A combination of all of the above
   30. ________________ is any paid form of non of personal persuasion and promotion of ideas, goods and services.
       1. Advertising
       2. Personal selling
       3. Publicity
       4. Sales promotion
   31. Media which has limited coverage:
       1. Newspapers
       2. Direct mail
       3. Television
       4. Radio
   32. The value which is derived from the way the consumer perceives the brand name is:
       1. Brand promotion
       2. Brand loyalty
       3. Brand equity
       4. Quality control
   33. Advertisement designed to change a lifestyle of people is ________________.
       1. Persuasive advertising
       2. Concept advertising
       3. Institutional advertising
       4. Product advertising
   34. The main objective of this advertising is to persuade the customers to buy a product or service or to support an idea.
       1. Concept advertising
       2. Product advertising
       3. Persuasive advertising
       4. Informative advertising
   35. Advertising has been criticised because it ________________.
       1. Generates employemnt
       2. Increases prices of products to the consuers
       3. Establishes direct link between producer and consumer
       4. Provides wider choice
   36. ________________ ensures of uniform standards of quality and design of products to consumers.
       1. Selling
       2. Branding
       3. Advertising
       4. Publicity
   37. Sales promotion, advertising, personal selling and publicity are used for ________________.
       1. Place
       2. Product
       3. Promotion
       4. Price
   38. Consumer's continuous preference of a particular brand due to faith in its superiority is termed as ________________.
       1. Brand Equity
       2. Brand promotion
       3. Brand loyalty
       4. Branding
   39. In advertising, the ________________ has control over the contents and the timing of the message.
       1. Media
       2. Customer
       3. Competitor
       4. Sponsor
   40. Which one is the feature of the advertising?
       1. Direct communication
       2. Face to face communication
       3. Mass communication
       4. Verbal communication
   41. What is the advantage of advertising to the manufactures?
       1. Helps in raising the living standard of people.
       2. Helps to maintain steady demand by smoothing out seasonal fluctuations in demand.
       3. They are the main sources of income for newspapers and magazines.
       4. Reduces possibility of cheating of consumers.
   42. The advertisement designed to change the lifestyle of people is:
       1. Persuasive
       2. Informative
       3. Pioneering advertising
       4. Reminder
2. 2.

   Enumerate any four methods of sales promotion.

3. 3.

   What is meant by 'premium offer'?

4. 4.

   State any two objectives of advertising.

5. 5.

   Distinguish between sales promotion and publicity.

6. 6.

   Describe how advertising sustains the press.