Available Answers

1. 1.

   MULTIPLE CHOICE QUESTIONS.

   1. ______________ is the process of gaining public support for an activity, cause or organisation through information and persuasion.
      1. Public relations
      2. Public applications
      3. Personal selling
      4. Advertisement
   2. Public relations is a ______________ and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.
      1. Planned
      2. Unplanned
      3. Prepared
      4. None of these
   3. As a management function, public relations involves ______________ and evaluating public opinion.
      1. Anticipating
      2. Counselling
      3. Researching
      4. All of these
   4. Scope of public relations is very ______________.
      1. Narrow
      2. Wide
      3. Small
      4. None of these
   5. Good public relations help in
      1. Building goodwill and positive image
      2. Attracting and attrition of talent
      3. Building goodwill and negative image
      4. Decreasing sales and revenue
   6. Good consumer relations depend heavily upon the nature of the ______________ provided to consumers.
      1. Products
      2. Services
      3. Both a and b
      4. None of these
   7. Main element(s) of good public relations is/are
      1. Human relations
      2. Empathy
      3. Persuasion
      4. All of these
   8. ______________ means relations between human beings on the basis of human dignity and respect for each other.
      1. Human relations
      2. Empathy
      3. Persuasion
      4. Dialouge
   9. It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.
      1. Human relations
      2. Empathy
      3. Persuasion
      4. Dialouge
   10. ______________ means a conversation between two persons with a purpose.
       1. Human relations
       2. Empathy
       3. Persuasion
       4. Dialouge
   11. If a person goes on talking without allowing others to participate in the discussion or talk, then it becomes a ______________.
       1. Human relations
       2. Monolouge
       3. Persuasion
       4. Dialouge
   12. ______________ means looking at things and events from the other's point of view. It requires that the communicator be in tune with the communicate.
       1. Human relations
       2. Empathy
       3. Persuasion
       4. Dialouge
   13. The Main Reasons for the Rapid Growth of Public Relations is/are
       1. Communication Gap
       2. Population decline
       3. Recognition of social responsibility
       4. Rapid decline in Communication Media
   14. ______________ of an organisation is its picture in the minds of public. It indicates what people think the organisation stands for.
       1. Planning
       2. Image
       3. Relation
       4. Customer
   15. ______________ is as important in public relations as in every other area of business activities.
       1. Planning
       2. Ethics
       3. Relation
       4. Customer
   16. ______________ function ensures that the policies, procedures and actions of the organization are in public interest.
       1. Financial Management
       2. Public Relations
       3. Skill Development
       4. Performance Appraisal
   17. A planned and sustained effort and management function is:
       1. Public relations
       2. Public applications
       3. Promotion
       4. Propaganda
2. 2.

   "Public relations is action plus communication." Comment.
3. 3.

   "Public relations involves two-way communication." Elucidate.
4. 4.

   Mention any two characteristics of public relations.
5. 5.

   Mention any four main reasons for the rapid growth of public relations.
6. 6.

   State the importance of 'persuasion' as an element.