Available Answers

1. 1.

   MULTIPLE CHOICE QUESTIONS.

   1. Societal concept of _________________ is most popular in todays era.
      1. Selling
      2. Production
      3. Marketing
      4. None of these
   2. Marketing is a _________________ process.
      1. Social
      2. Individual
      3. Two people
      4. None of these
   3. Which is intangible among the following?
      1. Product
      2. Services
      3. Products & services
      4. Sales
   4. Selling involves _________________ of goods and services.
      1. Distribution
      2. Exchange
      3. Advertisement
      4. None of these
   5. Which of the following is not the feature of marketing?
      1. Exchange mechanism
      2. Customer value
      3. Corrective action
      4. All of these
   6. Which function of management starts before production and continues even after sale?
      1. Planning
      2. Controlling
      3. Marketing
      4. Directing
   7. _________________ philosophy suggests, that, the organisation should earn profit through volume of production.
      1. Production concept
      2. Marketing concept
      3. Pricing concept
      4. Societal concept
   8. Which marketing concept places importance to attract and persuade customers to buy the products?
      1. Selling concept
      2. Production concept
      3. Product concept
      4. Societal concept
   9. A place for buying and selling activities is called _________________.
      1. Market
      2. Marketing
      3. Market research.
      4. Market information
   10. Which of the following is the feature of the marketing?
       1. Needs and wants
       2. Creating a market offering
       3. Customer value
       4. All of these
   11. The key customer markets consist of _________________.
       1. Government markets
       2. Business markets
       3. Consumer markets
       4. All of these
   12. The term 'marketing' refers to _________________.
       1. Advertising, sales promotion, publicity and public relational activities
       2. A new product needs ideas, developments, concepts and improvements
       3. Sales planning, strategy and implementation
       4. A philosophy that stresses customer value and satisfaction
   13. The ultimate aim of the marketing is to provide
       1. More business to the company
       2. More profit
       3. More staff
       4. More production
   14. "It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled an identifiable form better seller offers to customers for sale." What is it?
       1. Service
       2. Price
       3. Product
       4. Place
   15. Which of the following is not a services?
       1. Hospital
       2. Banking
       3. Insurance
       4. None of these
   16. Bread and milk are which kind of products?
       1. Specialty Products
       2. Convenience products
       3. Shopping products
       4. Unsought products
   17. What is the basic property of a service which makes it different from a product.
       1. Shape
       2. Size
       3. Very expensive
       4. Intangibility
   18. _________________ is an interaction where as _________________ is a process
       1. Sales, selling
       2. Market, marketing
       3. Product, promotion
       4. Cost, pricing
   19. Which of the following is not a service?
       1. Insurance
       2. Warehousing
       3. Transportation
       4. None of these
   20. A _________________ is technology based whereas a _________________ is person-based.
       1. Sales, product
       2. Product , market
       3. Product , promotion
       4. Product , service
   21. These products are used for further production of goods and services.
       1. Consumer products
       2. Industrial products
       3. Financial products
       4. None of these
   22. The asset which can only be perceived indirectly such as an insurance policy is called _________________.
       1. Tangible product
       2. Intangible product
       3. Service
       4. None of these
   23. Choose the correct statement.
       1. Marketing is the process of transferring the ownership from producer to buyer.
       2. Selling is a wider term than marketing.
       3. Marketing seeks to create demand, to satisfy the customers, to increase markets shares etc.
       4. None of the above
   24. _________________ is not a type of marketing concept.
       1. The production concept
       2. The selling concept
       3. The societal marketing concept
       4. The supplier concept
   25. _________________ are products bought by individuals and organisations for further processing or for use in conducting a business.
       1. Consumer products
       2. Specialty products
       3. Industrial products
       4. Personal Products
   26. Modern marketing is _________________ oriented.
       1. Customer
       2. Producer
       3. Seller
       4. Supplier
   27. Which of the following is not the characteristics of marketing?
       1. Marketing is customer-oriented
       2. Marketing is goal-oriented
       3. Marketing is an art as well as science
       4. Focus on transferring ownership only
   28. A _________________ is an intangible product involving a deed, performance or an effort that cannot be stored or physically possessed.
       1. Production
       2. Consumption
       3. Service
       4. All of these
   29. _________________ makes a service different from a product.
       1. Pricing
       2. Intangibility
       3. Ubiquity
       4. Liquidity
   30. _________________ means exchange of a or product, or service between a buyer and a seller while _________________ means all the activities involved in planning, pricing, promoting and distributing want satisfying products and services.
       1. Sales, selling
       2. Market, marketing
       3. Product, promotion
       4. Cost, pricin
   31. A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
       1. Sales-oriented stage
       2. Product-oriented stage
       3. Societal marketing stage
       4. Marketing-oriented stage
   32. During the stage, from 1950-1960; marketers' focus shifted from promotion to product improvement?
       1. Marketing oriented stage
       2. Product oriented stage
       3. Production oriented stage
       4. Sales oriented stage
   33. _________________ is the type of market on of the basis of nature of goods.
       1. Wholesale market
       2. Retail market
       3. Money market
       4. Consumers' market
   34. In this type of market, coustomers select goods by reading the detailed literature and examining the samples:
       1. Mail order market
       2. Tele market
       3. Catalogue market
       4. Online market
   35. In this stage of marketing, the motto was to 'Sell what can be produced':
       1. Product oriented stage
       2. Production oriented stage
       3. Marketing oriented stage
       4. Sales oriented stage
   36. The products bought after comparing quality, price, etc of different brands are known as:
       1. Shopping products
       2. Speciality products
       3. Industrial products
       4. Convenience products
   37. In which type of market, products are advertised and demonstrated on television?
       1. TV advertisement
       2. Newspaper advertisement
       3. Tele market
       4. Network market
   38. The activity involved in planning, pricing, promoting and distributing products and services is called?
       1. Marketing
       2. Selling
       3. Advertising
       4. Publicity
   39. A market is a mechanism through which _________________ are exchanged.
       1. Products and services
       2. Products and capital
       3. Services and brands
       4. Patents and services
   40. Economic, social, legal and other forces influence marketing activities therefore, marketing is
       1. A system
       2. Persuasive
       3. Part of total environment
       4. creative
   41. Modern marketing has created several non-traditional markets' like _________________.
       1. Future market
       2. The international market
       3. Automatic vending machines
       4. The consumers' market
   42. On the basis of geographical area, market is classified into?
       1. In-house market
       2. Regional market
       3. Primary market
       4. Spot market
   43. Marketing was considered to be mere distribution in this stage of Marketing:
       1. Production-oriented stage
       2. Sales-oriented stage
       3. Product-oriented stage
       4. Marketing-oriented stage
   44. In non-business organization marketing is necessary for
       1. Creating demand
       2. Facing competition
       3. Spreading socially useful ideas
       4. Widening market
   45. _________________ is not concept of market.
       1. Area concept
       2. Demand concept
       3. People concept
       4. Supplier concept
   46. Caveat vendor is a principle of:
       1. Marketing
       2. Selling
       3. Personal Selling
       4. Advertising
   47. Which of the follwing is not feature of service?
       1. Life Cycle
       2. Perishability
       3. Inseparability of buyers and sellers
       4. Variability
2. 2.

   Define the term 'market'.

3. 3.

   Briefly explain the term 'Marketing Oriented Stage.'

4. 4.

   What is meant by inhouse market?

5. 5.

   Give two differences between the production oriented stage and product oriented stage of marketing.

6. 6.

   Distinguish between markets and marketing.